One clever tactic that businesses use to attract new customers is called article marketing. Article marketing essentially involves businesses writing articles that are relevant to products or services that they sell in order for them to drive traffic and eventually generate sales which is how to make money online. These articles are helpful to readers and may persuade them to buy products or services made by the business that will meet their needs. Below is an article that contains tips related to article marketing.
If you are having trouble writing and spinning articles, buy yourself some. Rewrite the topics to ensure that your articles are unique and then post them on blog services and article directories. Use different anchor text in each to ensure Google sees them as unique and you should be good until you get over your writer’s block.
If you have time on your hands and you are a good writer, avoid outsourcing the writing of your marketing articles. Many freelance writers are very talented, but too often when you outsource your work, you receive articles that are written in broken English by people who do not relate to your target audience.
Include two different links in your resource box when you syndicate an article – one will point to the front page of your website, while the other will point directly to the original article on your site. This will drive a variety of readers back to your website and increase your traffic.
If you’d like to get even more exposure for your articles, rewrite them and submit them to the article directories again. Add some new content, or change your perspective, to make the article original again. Don’t repost it on your site, though, just add the extra content in a note at the end.
Don’t use software to create your articles, the output is usually of low quality and no one will want to post it on their blog or article directory. You MUST create your articles manually to ensure the output is still readable and enjoyable while being original enough not to cause problems.
Write your articles on many different topics so that you can get multiple backlinks from a variety of website. Google loves it when different types of sites link to yours, so take advantage of that boost in your page rank. It’s also good to ensure each article has different anchor text.
Time yourself every time you write an article. By doing this you can see if you are working effectively. For example, if it is taking you 3 hours to write a 500 word article, you will be better off investing a small amount of money and employing a freelance writer, so that you can spend your time on other tasks that you are good at.
Ensure you edit all articles before submitting them to article directories! Typos, grammatical errors, and spelling mistakes will instantly get your article rejected. Check using software and then have your friends and family double check it for errors which a spell checker might not find (like putting “ear” instead of “eat”.)
If you sell your articles to EzineArticles.com you’ll find that after the first you will have an RSS feed. Take this link and submit it to all of the RSS directories available, and then ping each when a new article is published. This will further increase your exposure and traffic will grow in turn.
As stated before, article marketing is a clever business tactic that is used to attract new customers. Businesses write article related to their products and services and readers read these article while possibly buying from the business after reading. Use the tips from this article to make article marketing a part of your business.